We have launched a new brand identity
Being part of Vibe Group, we are proud to have launched a new brand identity. Stronger than ever, this new identity reflects our commitment to lead in Data and Analytics. And to create the future ...
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How the ANWB set up its award-winning personalisation programme
By combining information from seven channels, the ANWB can construct a fairly complete picture of its customers. From the perspective of marketing technology, Arnold Moeken talks about the ANWB’s a...
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Lessons learned from the great DataOps adventure at Felyx
Daan Stroosnier and Mees Strooker recently held a webinar entitled ‘Felyx: Clearing the road for sustainable DataOps-driven architectures’ in which they discussed how the e-scooter rental service...
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Felyx: on the way to a Sustainable Data Driven Architecture
In a modern organisation, more and more data is produced. The trick is to filter it, enrich it and then analyse it to see what has happened, but above all to decide what needs to be done. A well-t...
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Organize marketing technology to better serve the customer
If you want to apply personalisation, you need to understand your customer. Every interaction in the customer journey helps you do that. By taking a customer-centric approach, you’ll be able to m...
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Which methodology do you as a BI specialist offer your client?
Every BI specialist knows their way around Project Management, KPIs and Data Quality. But who can immediately start working in Agile with the SCRUM methodology? This is familiar territory for soft...
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Microsoft Azure, Google Cloud and Amazon Web Services: What are the differences?
More and more organisations are switching to a public cloud service to manage their infrastructure, platforms and software. If you are considering a move to the public cloud, it is good to think i...
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Data tracking: a ‘must have’ for the future of every organisation
Anyone buying a laptop twenty years ago could count on 40GB of storage – a huge amount at that time. Now, even a simple smartphone has 64 GB, and the more expensive 512. That might sound exaggera...
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Opportunities for big data, IoT and cloud in real-time analysis
Developments in data analysis are rapid. Thanks to data science and big data, there are more possibilities than ever to extract valuable information from the constant data flow. Add to this IoT ...
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