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Visser & Van Baars obtains Bovib certification

Last month, Vibe Group, parent company of Visser & Van Baars, received the Bovib quality mark. With this quality mark, we can distinguish ourselves even more effectively in the market. Confirming t...

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Visser & Van Baars in 2022, how was our year?

2022 has come to an end. And what a year it has been for Visser & Van Baars! Full of pride, we look back on what has been and look forward to what is to come. The top 3 Intelligence, Data and Analy...

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We have launched a new brand identity

​Being part of Vibe Group, we are proud to have launched a new brand identity. Stronger than ever, this new identity reflects our commitment to lead in Data and Analytics. And to create the future ...

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​How the ANWB set up its award-winning personalisation programme

By combining information from seven channels, the ANWB can construct a fairly complete picture of its customers. From the perspective of marketing technology, Arnold Moeken talks about the ANWB’s a...

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Lessons learned from the great DataOps adventure at Felyx

​ Daan Stroosnier and Mees Strooker recently held a webinar entitled ‘Felyx: Clearing the road for sustainable DataOps-driven architectures’ in which they discussed how the e-scooter rental service...

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​Felyx: on the way to a Sustainable Data Driven Architecture

​In a modern organisation, more and more data is produced. The trick is to filter it, enrich it and then analyse it to see what has happened, but above all to decide what needs to be done. A well-t...

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Organize marketing technology to better serve the customer

​ If you want to apply personalisation, you need to understand your customer. Every interaction in the customer journey helps you do that. By taking a customer-centric approach, you’ll be able to m...

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